I specialise in behavioural data, statistical modelling, and applied analytics. My background in psychology and data science allows me to understand human behaviour through a quantitative lens and translate insights into real-world applications.
Outside of formal education, I have applied psychology and data science tools to build and manage small businesses, most recently a clothing brand (badmannaz.com). This work involved analysing customer behaviour and marketing performance to support data-driven decisions across strategy, branding, and operations.
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MSc Data Science Project
Redefining Musical Success: Chart Longevity
An analysis of musical success using chart longevity as an outcome, examining the role of artist history, exposure, and song-level characteristics through statistical modelling. -
Undergraduate Dissertation (BSc Psychology)
Evaluating the Clinical Validity of ADHD Portrayals on TikTok
A quantitative content analysis examining the alignment between social media portrayals of ADHD and established clinical diagnostic criteria.
I began programming as a teenager while running a Minecraft server, which led to a long-term role as a developer and head game designer on ProjectKorra. Over 10+ years, this work involved software development, database-backed systems (SQL/MySQL), team leadership, system and economy design, and data-driven decision-making across analytics, SEO, marketing, and e-commerce. This experience strongly shaped my interest in user behaviour, system design, and modelling, ultimately leading me toward data science.
- LinkedIn: https://www.linkedin.com/in/archie-irving-02a445103
- Business Website: https://badmannaz.com